Instagram

Instagram

Instagram, Inc.

4.7 (28,703,700 reviews)Photo & VideousFree

Overall ASO Score

57

This listing has significant optimization gaps that may be hurting discoverability.

Score Breakdown

Title
40/100
Description
60/100
Visuals
35/100
Ratings
100/100

Key Insights

Title is short (9 chars). Consider adding keywords — Apple allows up to 30 characters.

No subtitle detected. The subtitle field is a high-impact ranking factor — use all 30 characters.

Description is short (1361 chars). Aim for 2,500–4,000 characters for better keyword coverage.

Only 7 screenshots. Apple allows up to 10 — use all slots to maximize conversion.

No iPad screenshots uploaded. iPad-optimized screenshots can improve rankings in iPad search.

No app preview video. Videos can increase conversion rate by 20-30%.

9/30
Title Length
7/10
Screenshots
4.7
Rating
28.7M
Reviews

App Details

Genre
Photo & Video
Screenshots
7 iPhone
Preview Video
No
Languages
31
Last Update
Feb 9, 2026
Version
416.0.0

Rating Distribution

5
0%
4
0%
3
0%
2
0%
1
0%

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