App Preview Video Specs
Official resolutions, formats, and requirements for Apple App Store preview videos. Source: Apple Developer Documentation.
Select device
iPhone 6.9"
iPhone Air, 17 Pro Max, 16 Pro Max, 16 Plus, 15 Pro Max, 15 Plus, 14 Pro Max
Portrait
886 × 1920
Landscape
1920 × 886
Duration
15–30 seconds
Frame Rate
30 fps (max)
Format
H.264 (.mov / .mp4 / .m4v) or ProRes 422 HQ (.mov)
Max File Size
500 MB
Audio
Stereo, 256 kbps AAC or PCM, 44.1/48 kHz
Max Previews
3 per locale
All Resolutions at a Glance
Complete reference of accepted video resolutions for every Apple platform.
| Device | Portrait | Landscape |
|---|---|---|
| iPhone 6.9" | 886 × 1920 | 1920 × 886 |
| iPhone 6.5" | 886 × 1920 | 1920 × 886 |
| iPhone 6.3" | 886 × 1920 | 1920 × 886 |
| iPhone 6.1" | 886 × 1920 | 1920 × 886 |
| iPhone 5.5" | 1080 × 1920 | 1920 × 1080 |
| iPhone 4.7" | 750 × 1334 | 1334 × 750 |
| iPad 13" | 1200 × 1600 | 1600 × 1200 |
| iPad 11" | 1200 × 1600 | 1600 × 1200 |
| iPad 10.5" | 1200 × 1600 | 1600 × 1200 |
| iPad 9.7" | 900 × 1200 | 1200 × 900 |
| Mac | — | 1920 × 1080 |
| Apple TV | — | 1920 × 1080 |
| Apple Vision Pro | — | 3840 × 2160 |
Export Presets
Recommended export settings for popular video editors.
| Editor | Settings |
|---|---|
| Final Cut Pro | H.264, resolution match, 30 fps, AAC 256 kbps |
| iMovie | Share › File, resolution match, Quality: High |
| DaVinci Resolve | Deliver › MP4, H.264, match resolution |
| ScreenFlow | Export › MP4, match resolution, 30 fps |
Pro Tips
Show your app in action within the first 3 seconds — that’s what hooks viewers in search results.
Don’t include prices — they vary by region and will make your video look wrong in other markets.
Avoid borders or device frames — Apple adds them automatically in the store listing.
Videos auto-play in search results on WiFi — make the opening visually compelling even without sound.
Video resolutions are NOT the same as screenshot sizes — Apple uses standardized lower resolutions for previews.
Understanding App Preview Video Dimensions
App preview video dimensions differ from screenshot sizes. Apple uses standardized lower resolutions for preview videos across all device classes. The most common dimensions you need are 886x1920 (portrait) for modern iPhones and 1200x1600 (portrait) for iPads.
Getting the wrong video size will cause your preview to be rejected during App Store review. Always record or export at exactly the target resolution — scaling from a different resolution introduces artifacts and blurriness.
App Preview Video Sizes by Platform
iPhone previews use 886x1920 pixels for all models from iPhone SE to iPhone 17 Pro Max (with the exception of the 5.5-inch and 4.7-inch legacy sizes). iPad previews are 1200x1600 for 10.5-inch and larger, and 900x1200 for the 9.7-inch class. Mac and Apple TV use standard 1920x1080 landscape, while Apple Vision Pro requires 3840x2160.
Video Resolution vs Screenshot Resolution
A common mistake is assuming preview video resolutions match screenshot resolutions. They do not. For example, iPhone 16 Pro Max screenshots are 1320x2868 pixels, but preview videos for the same device are only 886x1920. Always use this reference guide rather than guessing based on your screenshot dimensions.
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